Business Programme

Business Programme

  • 10 June 2025 | 09:00–10:30
  • Moscow, VDNH, Pavilion 55, Conference hall 2

Moderator

Voloshin Vladimir Managing Partner, Newman Sport & Business Consulting

Panellist

Borovikov Maksim Head, FitnessData Analytical Agency
Dovgan Ivan General Director, BRICS Marathon League
Zubko Anatoly Director, Autonomous Nonprofit Organization “Moscow Marathon”
Petrikova Maria Golf magazine owner, editor-in-chief
Yangirov Vadim Director, Kazan Marathon
  • 10 June 2025 | 10:30–12:20
  • Moscow, VDNH, Pavilion 55, Plenary Hall
Broadcast
Plenary session ‘Discovering Russia: How Travel is Changing the Country’
Tourism provides a serious boost to country’s economic growth. The development of tourism spurs on related industries – from construction and transport to agriculture and industry. This session will bring together the main ideologists and enthusiasts of the tourism industry, who have proven in practice that investing in tourism generates significant returns. Tourism today is the story of people, not abstract branding. Local residents create what a territory lacks.

Moderator

Reshetnikov Maksim Minister of Economic Development of the Russian Federation
Chernyshenko Dmitry Deputy Prime Minister of the Russian Federation

Panellist

Dymov Vadim Founder, owner, Dymov
Italiantsev Nikita General Director, Vodolet High-Speed Shipping Development Company LLC
Morozkina Darya Development Director, Zolotaya Balka Agrofirma LLC
Pashnin Aleksandr Founder, OOO CB Ratrak-Ural
Radchenko Ksenia Co-founder and managing partner, camping and glamping active holiday ‘Vetreno’
Sysoev Alexander Restaurateur, Founder GreatList.ru
Shevchik Vladimir CEO, Sibintel-hoding
  • 10 June 2025 | 12:30–13:00
  • Moscow, VDNH, Pavilion 55, Conference hall 2
Event Tourism as a Factor in Regional Development: Experience of Organizing Events in the Kirov Region
In 2024–2025, the following major projects were implemented in the Kirov Region: the 650th anniversary of the city of Kirov; Kirov – the New Year’s capital of Russia; and the ‘Gateway to the Russian North’ national tourism congress. The Kirov Region has been granted the status of the “capital of dawns”. The region positions itself as the Gateway to the Russian North. It will host the 15th Russian Rural Sabantuy, a multiethnic summer festival, in June 2025. The region has gained experience in hosting major events, such as festivals, concerts, and fairs. What is the best way to hold events that unite government agencies, business communities, creative venues, and residents? How should the Kirov Region be transformed and positioned at the federal level: by rethinking the region’s heritage or searching for new semantic accents?

Moderator

Aganina Alexandra Head, Tourist Information Department “KOGAU Tourism Development Center of the Kirov Region”

Panellist

Gabsamatov Eugene Deputy Chairman, Government of the Kirov region
Cheptsov Alexei Director, KOGAU Tourism «Development Center of Kirov Oblast»
  • 10 June 2025 | 13:00–14:30
  • Moscow, VDNH, Pavilion 55, Plenary Hall
Broadcast
Best Practices in Tourism from the Experience Ecosystem
The development of domestic tourism is a priority in the country’s long-term strategy that can be accomplished through the introduction of best practices and business models, taking into account current trends and the evolution of consumer demand. All entities involved in the tourism market interact with each other in one way or another: they compete, cooperate, and unite in industry associations, thereby creating a common space of opportunities for travel around Russia. What strategies help resorts adapt to seasonal changes in demand? What approaches are most effective for managing sites with a unique history or natural value? What examples of successful event projects can be scaled to other regions? How can we create unique experiences that tourists will remember and make them keep coming back?

Moderator

Kladieva Viktoriya Head of PR-direction, Mantera Group

Panellist

Anfinogenov Dmitriy Deputy General Director for Development and Projects, Mantera Group
Volkov Aleksey President, National Hospitality Industry Union
Kushnirenko Elina Head of Promotion and Development, Mantera Group
Poritskaya Natalya Head, Operational and Strategic Marketing Department, Mantera Group
Uhanova Yana Deputy General Manager for the development of the hotel sector, Mantera Group
  • 10 June 2025 | 13:15–14:30
  • Moscow, VDNH, Pavilion 55, Conference hall 2
Independent Tourism: A Development Trend Benefiting the Whole Country
Each journey you take is a personal story of discoveries and new experiences. In this regard, more and more travellers are eschewing package deals for independent trips that are well-thought-out and tailored to a tourist’s individual needs. What are some of the differences in preferences between different generations? What role do travel aggregators play in promoting independent tourism? How does independent tourism influence the development of small towns, SMEs, and the creative economy? What trends are emerging in independent tourism?

Moderator

Bragin Alexander Director, "Association of Travel Aggregators" (ATAG)

Panellist

Vengin Alexey General Director, Profi Travel LLC
Kochetkova Darya CEO, Ostrovok.ru
Mal'tsev Denis Deputy Head of the Promotion and Marketing Department, Murmansk Region Tourism Committee
Mikheikina Natalia Director of RUSSPASS Division, Autonomous Nonprofit Organization «Project Office for the Development of Tourism and Hospitality in Moscow»
Sivets Igor Board member Tutu.ru
Smelov Pavel General Director, Center for Strategic Research Foundation
Shamis Evgenia Founder, RuGeneration Research Center; Author of a trilogy and a board game about generations
  • 10 June 2025 | 13:15–14:30
  • Moscow, VDNH, Pavilion 55, Conference hall 3
  • 10 June 2025 | 14:00–15:30
  • Moscow, VDNH, Outdoor exhibit, Lecture hall ‘Let’s Develop!’
More than Work: The New Trend of Meaningful Travelling
Travelling around Russia not only enables you to discover new places, but also find prospects for professional development. Choosing an employer and region to live in often depends on one’s personal experience, and visiting companies while travelling can be a decisive factor. What formats of educational and career guidance programmes are the most effective? How can we make sure that travel not only offers different impressions, but is also useful for your career? The answers to these questions help to shape new approaches to youth policy and the development of domestic tourism.

Moderator

Makarov Oleg Advisor to the Head of the Federal Agency for Youth Affairs (Rosmolodezh)

Panellist

Litvin Dmitry Head of Rosmolodezh.Profi and Rosmolodezh.Predprinimatel
Saar Victoria Head, Rosatom Hospitable Cities Program, Chairman, Committee for Sustainable Tourism Development.
Teterina Olesya General Director of ANO "More than Travel"
Shandurenko Olga Head of Industrial Tourism Development Program
  • 10 June 2025 | 14:30–16:00
  • Moscow, VDNH, Pavilion 55, Conference hall 1
Strategic Priorities for the Development of Auto Tourism
Auto-tourism is rapidly developing in Russia. The government actively supports this trend and has included provisions to further develop auto-tourism in strategic documents, such as the ‘Tourism and Hospitality Industry’ national project. As part of the project, federal highways are being modernized, modern rest areas with parking lots, cafes, recreation areas, and Wi-Fi are being built, and traveller information systems are being introduced – from signs to mobile applications with interactive maps. What is the best way to plan out an interesting driving itinerary? How can we make auto-tourism even more convenient? How are the government and business working together for the benefit of auto tourists?

Moderator

Kyzmenko Stepan Deputy General Director, Za Rulem publishing house

Panellist

Gapeeva Anastasiya Deputy Governor of the Smolensk Region, Deputy Chairman of the Government of the Smolensk Region
Komendantov Dmitry Government Relations Director, VK
Kulikov Vladimir Head of Public Sector Products at SberAnalytica
Makiev Konstantin Deputy Chairman of the Board for Operator Activities and Development of User Services, Russian Highways State Company
Nikiforov Nikolay Director of the Department of Affairs Management and Investments of the Ministry of Culture
Sokolovsky Alexander Director, Department of Land and Property Relations, Russian Federal Road Agency
Khidzev Alimbek Director of the Department of Tourism Development, Ministry of Economic Development of the Russian Federation
Yarosh Anton CEO, Teller Media Company; Publisher, Russpass Magazine
  • 10 June 2025 | 15:00–16:15
  • Moscow, VDNH, Pavilion 55, Conference hall 3
Meeting of the Organizing Committee for the Preparation and Holding Celebrations for the 60th Anniversary of the Golden Ring Tourist Route in the Central Federal District in 2027 Entry by invitation
The Golden Ring of Russia is a brand that has attracted travellers from all over the world for decades. However, today the classic route needs to be renovated to meet new tourist demands and the challenges of the time. How can we breathe new life into the legendary route, while preserving its historical and cultural uniqueness? How can we make it more appealing to a modern audience? Why is the Golden Ring one of the country’s key itineraries? What unites the regions of the Golden Ring, and how have they maintained their uniqueness?

Panellist

Vakhrukov Dmitry Deputy Minister Economic Development of the Russian Federation
Molchanov Artem President, Union for Development and Interaction of the Golden Ring Cities
Solovyeva Elena Commercial Director, LLC TO “Rus” (tour operator-consolidator of the national tourist route “Golden Ring”)
  • 10 June 2025 | 15:00–16:30
  • Moscow, VDNH, Pavilion 55, Plenary Hall
Broadcast
Creativity and Cooperation in the Promotion of Small Towns
In the context of rapidly developing domestic tourism, small towns in Russia have a unique chance to step out of the shadow of megacities and attract the attention of tourists, investors and the media. Unconventional solutions, creative approaches to the positioning of territories and inter-sectoral partnership between business, designers, local communities and authorities are coming to the fore.

Moderator

Panellist

Andreev Fedor Hotel expert, author of GastroHotel and Night Porter channels
Biba Alexander President, Cosmos Hotel Group
Borodayev Yury Director General, Agency for Management and Use of Historical and Cultural Monuments
Golinkova Galina Deputy General Director of Gzhel Association
Saar Vita Head of the Rosatom Hospitable Cities Program, Chairman of the Committee for Sustainable Tourism Development of the Russian Union of Travel Industry
Trenin Kirill General Director, MTS Travel
Yakovlev Sergey Minister of Tourism and Industry of the Nizhny Novgorod Region
  • 10 June 2025 | 15:00–16:30
  • Moscow, VDNH, Pavilion 55, Conference hall 2
Travelling to the East: Opportunities for Tourists Investors
Increasing tourism in the Far East is one of the general goals for the development of the region as a whole.
The tourism industry contributes to regional economic growth, while creating jobs and attracting investments. Federal and regional measures are being taken to support and develop tourism infrastructure in an effort to ensure sustainable growth in the future. The ‘Far East – Land of Adventure’ competition is gaining popularity. More and more foreign tourists are getting to know Russia. How can we maintain a balance between nature and business? How can we introduce people to the tourism brand of the Far East? What new support measures are needed for the sustainable development of the tourism industry?

Moderator

Inozemtseva Ekaterina Co-founder, Russian Lakes Project; Coordinator, Women for Regional Development and Domestic Tourism Project, Council of the Eurasian Women’s Forum

Panellist

Basansky Anton Deputy Chairman of the Committee of the State Duma of the Federal Assembly of the Russian Federation for the Development of the Far East and the Arctic
Boykova Yulia Deputy General Director for External Communications and Strategic Partnership Non-profit organization “Fund for Tourism Development, International and Interregional Projects of the Chukotka Autonomous District”
Bulychev Bogdan Traveler, Blogger, Author of the "About Travel" Channel
Zapryagaev Nikolay General Director, Corporation for the Development of the Far East and the Arctic
Tertychnyy Aleksandr General Director, Anterra
Shparo Matvey Polar Explorer; Director, Centre for Additional Education “Travel Laboratory”
  • 10 June 2025 | 16:00–17:30
  • Moscow, VDNH, Outdoor exhibit, Lecture hall ‘Let’s Develop!’
The Future of Children’s Tourism: Innovation, Experience, and Educational Challenges
Travelling is one of the most effective ways to learn about your country and its history and culture. For this reason, it is difficult to overestimate the influence that travel has on the upbringing and education of the younger generation. What trends have emerged in children’s tourism? What programmes does Russia have to increase the availability of children’s tourism? How can we create itineraries that are not only interesting but also useful for children and the adults accompanying them?

Moderator

Podshibyakina Svetlana Head, Urban Economy Division Program Manager

Panellist

Boyarkina Julia Minister of Entrepreneurship and Tourism, Vladimir region.
Kuzin Artem Manager, Educational Tourism Project, Prosveshchenie Publishing House
Labutina Marina Head, Committee for Children, Youth and Family Tourism of the Russian Union of Travel Industry.
Mazulov Artem Member of the Board, PCT and League of Tour Operators of St. Petersburg, Deputy Head of the Committee for Children, Family and Youth Tourism of PCT on methodological work
Pereskokova Elena Head, Operations of the BSF Directorates, Coordinator of the All-Russian Children's Tourism Council, Methodologist of the «Class Country»
Petrova Kristina General Director, Association for the Development of Tourism and Hospitality Industry of the Ulyanovsk Region, Head, Smart Travel travel agency.
Samoylova Nadezhda Director, Center for Open Education Development, Federal State Budgetary Educational Institution of Higher Education «Moscow Pedagogical State University».
  • 10 June 2025 | 16:15–17:40
  • Moscow, VDNH, Pavilion 55, Conference hall 1
First Expanded Meeting of the Council for the Classification of Accommodation Facilities Entry by invitation
The hotel classification system that Russia has used since 2021 has identified several key challenges: different business conditions for different accommodation facilities, the heterogeneity of tourist accommodation services, a lack of trust in the star system used by hotels, and a lack of control over the quality of hotel services. To address these issues, the accommodation classification system underwent a reform in January 2025.
What results in classifying accommodation were achieved in the first half of 2025? Will the introduction of regional state control in the tourism industry become an incentive to improve the quality of hotel and accommodation services? What advanced training and professional retraining programmes will be approved for the experts that classify accommodation as part of the new classification system?

Panellist

Artiuhov Andrey Member of the Expert Council of the State Duma of the Russian Federation, Expert of the National Union of Camping and Auto Tourism Industry Professionals (NUCA) in Russia
Bukharov Igor President, Federation of Restaurateurs & Hoteliers of Russia; Dean of the Faculty of Hospitality, Institute of Industry Management, Russian Presidential Academy of National Economy and Public Administration (RANEPA)
Ganzius Sergei Minister of Resorts and Tourism of the Republic of Crimea
Zubkov Ilya Vice President, Chamber of Commerce and Industry of the Russian Federation
Kochetkova Darya CEO, Ostrovok.ru
Reshetnikov Maksim Minister of Economic Development of the Russian Federation
Khersontsev Alexey State Secretary – Deputy Minister of Economic Development of the Russian Federation
  • 10 June 2025 | 16:30–18:30
  • Moscow, VDNH, Pavilion 55, Conference hall 3

Moderator

Tarbaev Sangadzhi Chairman, Committee on Tourism and Tourism Infrastructure Development, State Duma of the Federal Assembly of the Russian Federation

Panellist

Anufrienko Svetlana GR-director, MTS-Travel, «Bronevik»
Anfinogenov Dmitriy Deputy General Director for Development and Projects, Mantera Group
Boyarsky Sergey Chairman of the Committee of the State Duma of the Federal Assembly of the Russian Federation on Information Policy, Information Technology and Communications
Bragin Alexander Director, "Association of Travel Aggregators" (ATAG)
Vakhrukov Dmitry Deputy Minister Economic Development of the Russian Federation
Korneev Valery Chairman of ANO, Digital World Union of Users of Digital Platforms
Kostenko Natalya Deputy Chairperson, Committee on Tourism and Tourist Infrastructure Development, State Duma of the Russian Federation
Novichkov Nikolay Deputy of the State Duma of the Federal Assembly of the Russian Federation; Coordinator, Parliamentary Group for Relations with the Parliament of the Republic of South Africa and Parliaments of Other African Countries
Sivets Igor Board member Tutu.ru
Umansky Ilya President, Russian Union of Travel Industry; General Director, National tour operator “Alean”
Scheltzin Arseny Director General of the Autonomous Nonprofit Organization “Digital Platforms”
  • 10 June 2025 | 17:00–18:30
  • Moscow, VDNH, Pavilion 55, Plenary Hall
Broadcast
Tourism and Investment: Russia – Africa
Russia and African countries are embarking on a new round of co-operation in tourism and investment. Tourism is increasingly seen not only as a source of economic growth, but also as an instrument of deep socio-economic transformation. The most important areas of discussion are the creation of favourable political and institutional conditions, harmonisation of regulatory frameworks, development of interstate cooperation, strengthening of tourism infrastructure and introduction of sustainable practices with the active participation of local communities. All this is the basis for the formation of a solid platform for mutual investment.
  • 10 June 2025 | 17:00–18:30
  • Moscow, VDNH, Pavilion 55, Conference hall 2
Russia’s Silver Necklace. Reboot
Russia’s Silver Necklace project is entering a new stage due to changing market conditions and growing demands among tourists. How can we preserve the uniqueness and attractiveness of the route, while adapting it to modern trends and challenges? What has changed in terms of the concept of promoting the Silver Necklace project? What are some promising areas for the development of tourism infrastructure in Russia’s Northwest regions? What opportunities does involvement in the project offer for the development of the region?

Moderator

Lomidze Mayya Executive Director, Association of Tour Operators of Russia (ATOR)

Panellist

Golubeva Olga Head, Tourism Department of the Leningrad Region
Smolnikov Dmitry Deputy Director General, Center for Strategic Research Foundation
Sovershaeva Lyubov Deputy Presidential Plenipotentiary Envoy to the Northwestern Federal District
Titova Ksenia Executive Director, VEB Assets: New Solutions Block
Ushakov Mikhail Director, National Association of Information and Tourism Organizations
  • 10 June 2025 | 18:00–19:30
  • Moscow, VDNH, Outdoor exhibit, Lecture hall ‘Let’s Develop!’
Hospitality Infrastructure: Effective Creation and Development
High-quality infrastructure is the foundation of successful tourism in a region. Without reliable roads, convenient parking, modern food outlets, comfortable accommodation facilities, and well-developed communications, even the most beautiful places may remain inaccessible or unattractive to travellers. What infrastructure components are key to the successful development of tourism? What is the best way to attract investment for the construction and modernization of supporting infrastructure? How can we incorporate eco-friendly sustainable solutions into infrastructure projects?

Moderator

Musakin Aleksey Vice President, Russian Union of Travel Industry; General Director, «Cronwell Company»

Panellist

Abramov Andrey Director, Development Department, Alean collection hotel company
Alexandrova Elizabeth Head, Practice and Financial Analysis and Modeling, Versus Consulting Group
Belova Tatiana Director, Azimut Development
Logua Astamur Minister of Tourism, Republic of Abkhazia
Marchenko Roman Director, Hotel Project Management, BN Group
Makhrova Elena Vice President, Commerce and Marketing
Novozhilov David Commercial Director, DPM Company
Sheldunov Mikhail Director, Directorate for the implementation of projects «Tourism.RF»
Yamili Aldama Deputy Minister of Tourism of the Republic of Cuba
  • 10 June 2025 | 19:00–21:00
  • Moscow, VDNH, Pavilion 55, Plenary Hall
Broadcast

Panellist

Kochug Oleg Director, Center for International Tourism Development, Center for Strategic Research (CSR)
Smolnikov Dmitry Deputy Director General, Center for Strategic Research Foundation