Plenary session ‘Discovering Russia: How Travel is Changing the Country’

Tourism provides a serious boost to country’s economic growth. The development of tourism spurs on related industries – from construction and transport to agriculture and industry. This session will bring together the main ideologists and enthusiasts of the tourism industry, who have proven in practice that investing in tourism generates significant returns. Tourism today is the story of people, not abstract branding. Local residents create what a territory lacks.