Business Programme
10 June 2025 | 17:00–18:30 Moscow, VDNH, Pavilion 55, Conference hall 2

Russia’s Silver Necklace. Reboot

Russia’s Silver Necklace project is entering a new stage due to changing market conditions and growing demands among tourists. How can we preserve the uniqueness and attractiveness of the route, while adapting it to modern trends and challenges? What has changed in terms of the concept of promoting the Silver Necklace project? What are some promising areas for the development of tourism infrastructure in Russia’s Northwest regions? What opportunities does involvement in the project offer for the development of the region?

Moderator

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Lomidze Mayya Executive Director, Association of Tour Operators of Russia (ATOR)

Panellist

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Golubeva Olga Head, Tourism Department of the Leningrad Region
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Smolnikov Dmitry Deputy Director General, Center for Strategic Research Foundation
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Sovershaeva Lyubov Deputy Presidential Plenipotentiary Envoy to the Northwestern Federal District
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Titova Ksenia Executive Director, VEB Assets: New Solutions Block
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Ushakov Mikhail Director, National Association of Information and Tourism Organizations