12 June 2025 | 10:00–11:30Moscow, VDNH, Pavilion 55, Plenary Hall
A New Kind of Travel: Visionary Experience in the Regions
How are new tourist points of attraction born? Who sets the vector for the development of local tourism where yesterday there was no infrastructure, and today there are unique routes and popular local brands? The answer lies on the surface - people. Those who first saw the potential of their native land and decided to change and become the catalyst for change. But how to find the region's unique selling proposition and turn it into a tourist product? What challenges have to be overcome on the way to creating a new destination? How to attract the attention of tourists, authorities and investors to little-known places? What technologies, marketing approaches and creative solutions have helped bring projects to a new level?
Moderator
Anisimova Natalia Head of partner communications of Tutu travel service, creator of Tutu Media Intelligence project, expert on domestic tourism
Panellist
Badash Yulia Minister of Tourism of the Udmurt Republic
Kuznetsova Ekaterina Head of SCU Center for Tourism and Culture Development of the Arkhangelsk Region JSC
Mal'tsev Denis Deputy Head of the Promotion and Marketing Department, Murmansk Region Tourism Committee
Slabunov Sergey Entrepreneur in the creative and event industry, park manager, event manager, restaurateur, tourism and area development expert.
Terentyev Alexander Director General of the Agency for Tourism Development and Promotion of the Komi Republic
Khusnutdinova Olga First Deputy Head of the Directorate for Natural Territories. Institute of Urban Development of the Republic of Tatarstan Foundation