Manufacturing Creative Tourism

Tourism is shifting from an experience-based economy to transformation, and this requires adapting the entire national tourism product.
At the same time, the tourism sector is underfunded in terms of investments in human capital and in creating a high-quality, competitive tourism product.
The key challenges that will need to be addressed in the coming years include competition among regions with similar offerings, overproduction of mass-market tourism products, overtourism in certain areas, the high cost and low accessibility of the national tourism product for most Russians, as well as the need to improve service standards at both new and existing tourism facilities.