Event Tourism as a Factor in Regional Development: Experience of Organizing Events in the Kirov Region

In 2024–2025, the following major projects were implemented in the Kirov Region: the 650th anniversary of the city of Kirov; Kirov – the New Year’s capital of Russia; and the ‘Gateway to the Russian North’ national tourism congress. The Kirov Region has been granted the status of the “capital of dawns”. The region positions itself as the Gateway to the Russian North. It will host the 15th Russian Rural Sabantuy, a multiethnic summer festival, in June 2025. The region has gained experience in hosting major events, such as festivals, concerts, and fairs. What is the best way to hold events that unite government agencies, business communities, creative venues, and residents? How should the Kirov Region be transformed and positioned at the federal level: by rethinking the region’s heritage or searching for new semantic accents?