Business Programme
12 June 2026 | 09:00 - 13:00
Moscow, VDNH, Pavilion 'Kosmos', Conference Hall, 2nd floor

Infrastructure

Modern Tourism and the Interconnectedness of the Economies of the Asia-Pacific

Today, the construction of modern tourism infrastructure requires the adoption of digital technologies and stronger cooperation among economies. The practical experience of APEC economies shows how big data, artificial intelligence, and digital platforms help enhance the efficiency of tourism management, support small and medium-sized enterprises (SMEs), create hyper-personalized tourism products, and foster the development of cross-border tourism clusters. The session will pay particular attention to solutions that aim to level out competitive advantages in the tourism industry by providing greater access to digital technologies for SMEs as well as vulnerable individuals in the tourism service value chain, such as young people, rural residents, and women. It will also focus on how to facilitate the transition from the informal to the formal economy by developing modern digital platforms and create sustainable tourism ecosystems. How is digital transformation reshaping the evolution of tourism in APEC economies? What measures could be taken to make tourism infrastructure more accessible and inclusive? How can tourism strengthen economic connectivity among APEC economies? What innovative tools help enhance the resilience and competitiveness of tourism destinations? What best practices and policy solutions can be scaled across the APEC region?
Moderator
International trainer; Founder, School of Expectation Management in Tourism
Speaker
First Deputy Minister of Economic Development and External Relations of the Amur Region
Project Director, Rostelecom
Associate professor, Politeknik Pariwisata Makassar, Poltekpar)
Chief Technology Officer, Tourism Authority of Thailand
Director, Russian branch of Woori Media&Culture
12 June 2026 | 10:00 - 11:30
Moscow, VDNH, Pavilion 19 ATOM Museum, Atomarium, 3rd floor

Product

Keep Your Loved Ones Near: Travelling as a Family

With the participation of the FUN&SUN, Avito Travel, Four Paws

As we often do with so many wonderful moments, we naturally want to share our vacations with our loved ones. However, family members often have differing views on what constitutes a good vacation. As a result, special attention must be paid to family travel when selecting itineraries, entertainment programmes, and accommodation. How can you reconcile one family member’s dream of a museum-hopping marathon with another’s desire to simply lounge on the beach 24/7? Is there a universal itinerary-preparing formula for families with children of varying ages? And for the many people who basically view their pets as family members, what travel options are available for those who wish to bring their pets along?
Moderator
CEO, Russian Arctic
Speaker
President, Cosmos Hotel Group
First Deputy Committee of the State Duma of the Federal Assembly of the Russian Federation on Family Protection, Issues of Paternity, Maternity and Childhood
President, National Hospitality Industry Union
General Director, FUN&SUN Touroperator
Head, Government Relations Department, Four Paws Pet Store Chain
Commercial Director, Avito Travel
Front row participant
Founder of the International Center for Creative Hospitality LLC
Managing Partner, Educational Kinesiology Centre
12 June 2026 | 10:00 - 11:30
Moscow, VDNH, Pavilion 55 Roscongress, Conference hall 2, 3rd floor

Youth Day

Brave New World: Media Content as a Tool for Enhancing Regional Tourism Appeal

Each region of Russia is unique, and it is crucial to find effective ways to convey this uniqueness to potential tourists. To this end, regional promotion strategies are increasingly being structured around compelling media content produced by bloggers or ordinary travellers who share their personal impressions, historical insight, intriguing itineraries, and opportunities available to visitors. How can we develop content strategies to create a cohesive image of a region and ensure people actually visit it as opposed to merely generating views? Which formats and platforms are currently most effective for promoting tourism, and how can the government, business, and creative teams combine their efforts to ensure that media activity serves the shared goals of developing a particular destination?
Moderator
Journalist, Anchor; Head, PR Agency MSPR; project author, "We and Them"
Speaker
Director of Communications Department, Kavkaz.RF
Head, Autonomous Nonprofit Organization «Hospitality Workshop»
General Director, Directorate of the World Youth Festival
Head of the Producer Center Development Department, Insight People
Head of External Communications Department, Ministry of Economic Development of the Russian Federation
Blogger, Journalist
Front row participant
Marketing Director, Russian Traveler magazine
12 June 2026 | 10:00 - 11:30
Moscow, VDNH, Pavilion 19 ATOM Museum, Conference Hall, -2nd floor

Product

Medical Tourism: What Russia Can Offer International Tourists

Medical tourism is one of the most promising segments of inbound travel to Russia: foreign patients come to the country seeking high- tech medical care and rehabilitation at costs significantly lower than comparable offerings in Europe and Asia. Russia offers consultations and treatment from leading oncology, cardiology, ophthalmology, and reproductive medicine specialists, as well as comprehensive treatment and leisure programmes at resorts along the Black Sea coast, in the Caucasus Mineral Waters region, and other parts of Russia. These offerings are complemented by turnkey services ranging from online consultations and document processing to airport transfers, accommodation, and multilingual personal assistance. What are the most popular medical services for foreigners travelling to Russia? What distinguishes medical tourism from recreational tourism? Which regions receive the most medical tourists?
Moderator
Speaker
Head, Preventive Medicine Department, Atlas Clinic Network
Head, Institute of Regenerative and Translational Medicine, National Medical Research Centre for Rehabilitation and Balneology of the Ministry of Health of the Russian Federation
Head, Pelvis Joint Surgery Centre
Director, National Medical Research Centre for Rehabilitation and Balneology, Ministry of Health of the Russian Federation
Head, Hotel Real Estate Department, Rosa Khutor
Director of Marketing, European Medical Center
12 June 2026 | 10:00 - 11:30
Moscow, VDNH, Pavilion 55 Roscongress, Plenary Hall, 1st floor

Key Events

See Russia by Car: 131 Travel Routes

Travelling by car offers the freedom of choice: you can turn off the highway toward a nature reserve, stay a little longer in a small town, discover local cuisine, or get to destinations that are not always easily accessible by train or plane. However, for this freedom to turn into a widely accessible and comfortable tourism product, it needs to be underpinned by systematic efforts to provide travellers with routes, roads, services, navigation, rest areas, accommodations, gas stations, digital platforms, and clear information. Russia has already established 131 designated automotive tourism routes. These are not just lines on a map, but a new framework for domestic tourism that connects regions, tourist attractions, national parks, small towns, roadside infrastructure, and businesses. The development of automotive tourism involves federal agencies, the country’s regions, the road construction sector, accommodation facilities, and digital service platforms. What should modern automotive tourism routes look like? How are regions transforming an ordinary road into a comprehensive tourism product? What steps have already been taken to develop infrastructure along these routes, and which solutions have yielded the best results? How can businesses and digital platforms integrate themselves into the development of automotive tourism? And what needs to be done to ensure that travelling throughout Russia by car is a convenient, safe, and appealing experience for millions of tourists?
12 June 2026 | 10:30 - 12:00
Moscow, VDNH, Pavilion 55 Roscongress, Conference hall 1, 1st floor

Networking

Russia–Venezuela

12 June 2026 | 10:30 - 11:30
Moscow, VDNH, Pavilion 19 ATOM Museum, Lecture Hall, 1st floor

Beyond Tour Guides and Hoteliers: How to Build a Career at the Intersection of Finance, Technology, and Travel?

Tourism today is about more than just tour guides and hotels. It is a vast industry that combines technology, data, finance, and the customer experience. Speakers at this session will discuss how a career in banking, services, or even McDonald’s can lead to one of the world’s fastest growing industries. We will talk about new professions in tourism, the use of AI and big data, skills that will be in demand in the future, and career opportunities for young professionals in Russia today. Special attention will be given to the skills and competencies that will be highly sought after in the coming years: from working with data and digital products to flexible thinking and the ability to create customer experiences.
Speaker
CEO, Batanov CG
Director of Development and Head, Center for Management Competencies
12 June 2026 | 12:00 - 13:30
Moscow, VDNH, Pavilion 19 ATOM Museum, Conference Hall, -2nd floor

Popular Science Tourism: Where Science Meets Adventure

With the support of ATOM Museum

Popular science tourism is a travel format that combines leisure with the immersive exploration of modern science. It consists of trips to research centres, museums, natural landscapes, and technology parks, with interactive programmes, lectures, observations, and experiments that enrich these journeys. Which formats of popular science tourism are most effective at engaging both local residents and visitors to a particular region? How can we foster collaboration among scientific organizations, the tourism industry, and the educational sector to create sustainable popular science programmes? What promotional tools could help make popular science tourism recognizable and appealing to a diverse target audience?
Moderator
Director General, ATOM Museum at VDNKh
Speaker
Deputy General Director, ANO 'More than a journey'
Deputy Chairman of the Committee of the State Duma of the Federal Assembly of the Russian Federation on Tourism and Development of Tourism Infrastructure
Deputy Director, Center for Support of Initiatives of the Decade of Science and Technology, MISIS University of Science and Technology
Deputy Governor of the Novosibirsk Region
Deputy Minister of Science and Higher Education of the Russian Federation
Deputy Director General for Human Resources, State Atomic Energy Corporation ROSATOM
12 June 2026 | 12:00 - 13:30
Moscow, VDNH, Pavilion 55 Roscongress, Conference hall 2, 3rd floor

Product

Ecotourism: Russia’s Calling Card

For Russia, with all its natural diversity, nature reserves, and cultural heritage, ecotourism offers new opportunities to promote the country on the international tourism market. How can we manage the follow of visitors to ensure that natural territories are preserved, while simultaneously fostering the development of high-quality tourism products? Which partnership models between the government, business, and conservation organizations are the most effective? Which itinerary formats successfully combine memorable experiences for tourists with a responsible, conservation-minded approach to nature? How can we get local communities more involved and support the grassroots development of ecotourism? Which international best practices could be successfully adapted to Russia’s situation? How can we create and promote regional brands rooted in natural heritage values?
Moderator
President, National Hospitality Industry Union
Speaker
Minister of Tourism of the Komi Republic
Director of the Department for the Implementation of Tourism Projects, Ministry of Economic Development of the Russian Federation
Advisor to the Сhief Executive Officer, Kavkaz.RF
Director, Department for State Policy and Regulation of Specially Protected Natural Territories
Deputy General Director for Communication Projects, National Priorities
Chief Executive Officer, Center for Arctic Initiatives
12 June 2026 | 12:00 - 13:30
Moscow, VDNH, Pavilion 55 Roscongress, Plenary Hall, 1st floor

Youth Day

Youth Plenary Session: Who Wants to Be a Traveler?

For young people, travelling within Russia is becoming a means of self-expression, civic development, and fostering a patriotic attitude toward their country. Which destinations and travel formats offer fresh perspectives on the history and culture of Russia’s regions? Which programmes and state support measures make such trips more accessible? And how is a culture of independent, mindful travel being cultivated in Russia? What tools and programmes currently support youth travel, and what elements is this system still lacking? How can travel be used to foster respect for a country’s cultural diversity and a sense of responsibility toward its heritage? Which practices that are being implemented by schools, universities, civic organizations, and businesses are most effective in terms of motivating young people to travel and shaping their values and cultural code?
Moderator
Stand-up Comedian
Speaker
Head, Federal Agency for Youth Affairs (Rosmolodezh)
Front row participant
Governor of the Smolensk Region
12 June 2026 | 12:00 - 13:30
Moscow, VDNH, Pavilion 19 ATOM Museum, Atomarium, 3rd floor

Product

Film Tourism: Tracing the Footsteps of Our Favourite Movie Characters

Film tourism is transforming popular movies and TV series into a full-fledged driver for travel: people visit specific cities and regions to see the same courtyards, waterfronts, train stations, and natural landscapes they recognize from the screen. In recent years, Russia has seen the emergence of specialized ‘film itineraries’ and ‘film maps’ that pinpoint filming locations, thematic tours, festivals, and urban events linked to people’s beloved characters and storylines. This serves as a promotional tool for these regions: cinema boosts awareness, helps shape a new image for a city, and can transform filming sites into key attractions around which tourist routes, services, and infrastructure are developed.
Moderator
Head, Tourism Development Centre
Speaker
Director, Department of Consumer Market and Tourism of Tyumen region
General Producer, MEM-Cinema
12 June 2026 | 12:00 - 13:30
Moscow, VDNH, Pavilion 19 ATOM Museum, Lecture Hall, 1st floor

Youth Day

Careers in Tourism: From Intern to Top Manager and Business Owner

Working in tourism is a promising and attractive proposition for young professionals, offering clear paths and opportunities for rapid growth. Leading tourism industry companies are desperate for young professionals, offering them an unambiguous career trajectory, internship programmes, and in-house training. The meeting will focus on inspiring success stories and practical HR strategies that allow young professionals to grow from entry-level positions to top management in just a few years.
What platforms exist for finding jobs and training in the tourism and hospitality industry? Where to begin a career in tourism? What career paths do companies in the industry offer: restaurants, hotels, travel tech, tour operators? What competencies are needed to become a top manager in tourism?
Moderator
Director of Branches in the Central Federal District, Southern Federal District, and North Caucasus Federal District, HeadHunter
Speaker
Director of the Human Resources Department, Cosmos Hotel Group
HRD, Vasilchuki Restaurant Group
12 June 2026 | 12:30 - 14:00
Moscow, VDNH, Pavilion 55 Roscongress, Conference hall 1, 1st floor

Networking

Russia–Cuba

12 June 2026 | 12:30 - 14:00
Moscow, VDNH, Pavilion 55 Roscongress, Business zone, 2nd floor

Networking

Manufacturers of modular structures

12 June 2026 | 14:00 - 15:30
Moscow, VDNH, Pavilion 19 ATOM Museum, Conference Hall, -2nd floor

Promotion

The Magic Pot: The Unique Flavours of National Gastrotourism

Russian culture is inextricably linked to the country’s gastronomy, and the rich culinary traditions of its various regions offer tourists a ‘delicious’ way to experience the country’s culture. A journey through Russia extends beyond merely visiting well-known landmarks; it also involves tasting local products and traditional national dishes. How can local restaurants, farms, and producers be integrated into gastronomic itineraries specifically designed for tourists? How can the regions preserve the authentic flavours of their cuisine while simultaneously ensuring a high level of service and comfort for guests? What promotional strategies could help transform gastronomic tourism in Russia into an exciting and popular travel destination?
Moderator
Author of the Federal Project "Gastronomic Map of Russia", Curator of the House of Russian Kitchens at VDNKh
Speaker
Director of Partner Communications Development, Tutu Travel Service
Minister of Tourism of the Udmurt Republic
Minister of Resorts and Tourism of the Republic of Crimea
Vice-Chairman, Committee for Tourism Development of St. Petersburg
Founder, Indicator Centre for the Development and Promotion of Tourism and Culture
Executive Director, Center for the Development of Financial Technologies, Russian Agricultural Bank
President, Chefs Team
Front row participant
12 June 2026 | 14:00 - 15:30
Moscow, VDNH, Pavilion 55 Roscongress, Plenary Hall, 1st floor

Key Events

Award Ceremony for the Winners of the ‘Russia through Your Eyes’ International Video Competition

12 June 2026 | 14:00 - 15:00
Moscow, VDNH, Pavilion 19 ATOM Museum, Atomarium, 3rd floor

Product

Science Museums as Anchor Tourism Attractions

With the support of ATOM Museum

Science museums and educational centres are turning into anchor attractions that drive tourist traffic within their regions. How are volcano museums, botanical gardens, university campuses, and technology hubs attracting travellers? What factors make a science museum or centre stand out as an anchor attraction that can generate regional tourism flows? How can scientific accuracy be effectively combined with interactivity and the entertainment component? What role do universities and scientific and educational centres play in developing science tourism? How do private science museums compete with public institutions and find models for sustainable growth? What support measures are needed to help create and promote regional science museum projects?
Moderator
Director General, ATOM Museum at VDNKh
Speaker
Director, N.A. Avrorin Polar-Alpine Botanical Garden-Institute – a separate division of the Federal Research Center "Kola Science Center" of the Russian Academy of Sciences
Rector, Innopolis University; Head of the Laboratory of Mathematical Foundations of Optimization, Moscow Institute of Physics and Technology (National Research University)
Deputy Director for Strategic Communications, Federal Research Center "Fundamentals of Biotechnology" of the Russian Academy of Sciences; Member of the Advisory Group on Scientific and Technological Development under the President of the Russian Federation
Acting Rector, Vitus Bering Kamchatka State University; Founder, Total Dictation Foundation
Volcanologist; Founder, Vulcanarium Museum
12 June 2026 | 14:30 - 16:00
Moscow, VDNH, Pavilion 55 Roscongress, Conference hall 1, 1st floor

Networking

Russia–Nicaragua

12 June 2026 | 14:30 - 16:00
Moscow, VDNH, Pavilion 55 Roscongress, Business zone, 2nd floor

Networking

Manufacturers of transport vehicles for the tourism sector

12 June 2026 | 15:00 - 16:15
Moscow, VDNH, Pavilion 19 ATOM Museum, Atomarium, 3rd floor

Infrastructure

The Tourism Code of Atomic Cities and Restricted Territories

With the support of ATOM Museum

Restricted-access territories and atomic cities have a unique cultural, historical, and technological heritage. How can their closed nature be transformed into an advantage? How can tourism be developed in cities with special access restrictions?
Moderator
Director General, ATOM Museum at VDNKh
Speaker
Head of the city of Glazov, Udmurt Republic
Founder, Nizhny Novgorod Tourism Development Centre Association; Director, YUSTA Hospitality Tour Operator
Head of the Rosatom Hospitable Cities Program
Head of the city of Sarov
Director, Yubileiny Health and Wellness Resort
12 June 2026 | 16:00 - 17:30
Moscow, VDNH, Pavilion 55 Roscongress, Plenary Hall, 1st floor

Key Events

Official Awards Ceremony of the Vershina. Tourism Prize for Forum Participants