12 June 2025 | 12:00–13:30
Moscow, VDNH, Pavilion 55, Conference hall 2
A Map of Musical and Festival Tourism in Russia
The demand for vibrant local events, interest in regional culture and travellers' desire for vivid impressions make music festivals a powerful tool for attracting tourists. The state also actively supports the development of event tourism - through grants, infrastructure projects and promotion of festival destinations as part of the country's tourism strategy. How to create a map of music territorial brands? What audiences are attracted to music festivals? How do regions perceive and support hosting major music festivals?Moderator
Caverzin Igor
President, International Academy of Tourism Industry Development (MART), Vice President, National Association of Event Tourism Specialists (NAST), Head, WEXECON Production Center.
Chernov Maxim
Head, Music and Tourism Product Modeling Center, WEXECON Production Center; Executive Director, Music and Tourism Ecosystem “VERHOM!”
Panellist
Alekseev Oleg
President, National Association of Event Tourism Professionals (NAST)
Boyarkina Julia
Minister of Entrepreneurship and Tourism, Vladimir region.
Kutyin Andrey
Owner, concert venue Nenavist Night Club; Founder, musical cultural-educational festival “Sense”
Mifodovsky Valery
Co-Organizer And Producer, COLIZIUM Music Industry Forum, Lecturer at RMA Business School
