Russia – A Territory of Discoveries: Travel in an Era of Change

Even with all the current challenges and changes, not only is interest in travel around Russia not diminishing, it is gaining momentum. Rising prices are not scaring away tourists, and people remain eager to travel all year round. How are the preferences of Russian tourists changing and which destinations are the most popular? Why is the price factor not always decisive when selecting a tour? How can tour operators attract and retain customers in a dynamically changing market? What does the modern Russian tourist need?