Business Programme
12 June 2026 |
09:00 - 13:00
Moscow, VDNH, Pavilion 'Kosmos',, Conference Hall, 2nd floor
Modern Tourism and Connectivity of APEC Economies
Moderator
Speaker
First Deputy Minister of Economic Development and External Relations of the Amur Region
Project Director, Rostelecom
Associate professor, Politeknik Pariwisata Makassar, Poltekpar)
Chief Technology Officer, Tourism Authority of Thailand
Director, Russian branch of Woori Media&Culture
12 June 2026 |
10:00 - 11:30
Moscow, VDNH, Pavilion 19 ATOM Museum,, Atomarium, 3rd floor
Keep Your Loved Ones Near: Travelling as a Family
As we often do with so many wonderful moments, we naturally want to share our vacations with our loved ones. However, family members often have differing views on what constitutes a good vacation. As a result, special attention must be paid to family travel when selecting itineraries, entertainment programmes, and accommodation. How can you reconcile one family member’s dream of a museum-hopping marathon with another’s desire to simply lounge on the beach 24/7? Is there a universal itinerary-preparing formula for families with children of varying ages? And for the many people who basically view their pets as family members, what travel options are available for those who wish to bring their pets along?
12 June 2026 |
10:00 - 11:30
Moscow, VDNH, Pavilion 55 Roscongress,, Plenary Hall, 1st floor
Brave New World: Media Content as a Tool for Enhancing Regional Tourism Appeal
Each region of Russia is unique, and it is crucial to find effective ways to convey this uniqueness to potential tourists. To this end, regional promotion strategies are increasingly being structured around compelling media content produced by bloggers or ordinary travellers who share their personal impressions, historical insight, intriguing itineraries, and opportunities available to visitors. How can we develop content strategies to create a cohesive image of a region and ensure people actually visit it as opposed to merely generating views? Which formats and platforms are currently most effective for promoting tourism, and how can the government, business, and creative teams combine their efforts to ensure that media activity serves the shared goals of developing a particular destination?
Moderator
Journalist, Anchor; Head, PR Agency MSPR; project author, "We and Them"
Speaker
Director of Communications Department, Kavkaz.RF
Head, Autonomous Nonprofit Organization «Hospitality Workshop»
General Director, Directorate of the World Youth Festival
Head of the Producer Center Development Department, Insight People
Blogger, Journalist
Front row participant
Marketing Director, Russian Traveler magazine
12 June 2026 |
10:00 - 11:30
Moscow, VDNH, Pavilion 19 ATOM Museum,, Conference Hall, -2nd floor
Medical Tourism: What Russia Can Offer International Tourists
Medical tourism is one of the most promising segments of inbound travel to Russia: foreign patients come to the country seeking high- tech medical care and rehabilitation at costs significantly lower than comparable offerings in Europe and Asia. Russia offers consultations and treatment from leading oncology, cardiology, ophthalmology, and reproductive medicine specialists, as well as comprehensive treatment and leisure programmes at resorts along the Black Sea coast, in the Caucasus Mineral Waters region, and other parts of Russia. These offerings are complemented by turnkey services ranging from online consultations and document processing to airport transfers, accommodation, and multilingual personal assistance. What are the most popular medical services for foreigners travelling to Russia? What distinguishes medical tourism from recreational tourism? Which regions receive the most medical tourists?
Moderator
Anchor
Speaker
Head, Preventive Medicine Department, Atlas Clinic Network
Head, Institute of Regenerative and Translational Medicine, National Medical Research Centre for Rehabilitation and Balneology of the Ministry of Health of the Russian Federation
Head, Pelvis Joint Surgery Centre
Director, National Medical Research Centre for Rehabilitation and Balneology, Ministry of Health of the Russian Federation
Head, Hotel Real Estate Department, Rosa Khutor
Director of Marketing, European Medical Center
12 June 2026 |
10:30 - 11:30
Moscow, VDNH, Pavilion 19 ATOM Museum,, Lecture Hall, 1st floor
Speaker
CEO, Batanov CG
12 June 2026 |
12:00 - 13:30
Moscow, VDNH, Pavilion 19 ATOM Museum,, Conference Hall, -2nd floor
Popular Science Tourism: Where Science Meets Adventure
Popular science tourism is a travel format that combines leisure with the immersive exploration of modern science. It consists of trips to research centres, museums, natural landscapes, and technology parks, with interactive programmes, lectures, observations, and experiments that enrich these journeys. Which formats of popular science tourism are most effective at engaging both local residents and visitors to a particular region? How can we foster collaboration among scientific organizations, the tourism industry, and the educational sector to create sustainable popular science programmes? What promotional tools could help make popular science tourism recognizable and appealing to a diverse target audience?
Moderator
Director General, ATOM Museum at VDNKh
Speaker
Deputy Director, Center for Support of Initiatives of the Decade of Science and Technology, MISIS University of Science and Technology
12 June 2026 |
12:00 - 13:30
Moscow, VDNH, Pavilion 55 Roscongress,, Conference hall 2, 3rd floor
Ecotourism: Russia’s Calling Card
For Russia, with all its natural diversity, nature reserves, and cultural heritage, ecotourism offers new opportunities to promote the country on the international tourism market. How can we manage the follow of visitors to ensure that natural territories are preserved, while simultaneously fostering the development of high-quality tourism products? Which partnership models between the government, business, and conservation organizations are the most effective? Which itinerary formats successfully combine memorable experiences for tourists with a responsible, conservation-minded approach to nature? How can we get local communities more involved and support the grassroots development of ecotourism? Which international best practices could be successfully adapted to Russia’s situation? How can we create and promote regional brands rooted in natural heritage values?
Moderator
President, National Hospitality Industry Union
Speaker
Director of the Department for the Implementation of Tourism Projects, Ministry of Economic Development of the Russian Federation
Director, Department for State Policy and Regulation of Specially Protected Natural Territories
Chief Executive Officer, Center for Arctic Initiatives
Deputy General Director, Kavkaz.RF
Minister of Tourism of Khabarovsk Krai
12 June 2026 |
12:00 - 13:30
Moscow, VDNH, Pavilion 55 Roscongress,, Plenary Hall, 1st floor
Youth Plenary Session: Who Wants to Be a Traveler?
For young people, travelling within Russia is becoming a means of self-expression, civic development, and fostering a patriotic attitude toward their country. Which destinations and travel formats offer fresh perspectives on the history and culture of Russia’s regions? Which programmes and state support measures make such trips more accessible? And how is a culture of independent, mindful travel being cultivated in Russia? What tools and programmes currently support youth travel, and what elements is this system still lacking? How can travel be used to foster respect for a country’s cultural diversity and a sense of responsibility toward its heritage? Which practices that are being implemented by schools, universities, civic organizations, and businesses are most effective in terms of motivating young people to travel and shaping their values and cultural code?
Moderator
Stand-up Comedian
Speaker
Head, Federal Agency for Youth Affairs (Rosmolodezh)
Front row participant
Governor of the Smolensk Region
12 June 2026 |
12:00 - 13:30
Moscow, VDNH, Pavilion 19 ATOM Museum,, Atomarium, 3rd floor
Film Tourism: Tracing the Footsteps of Our Favourite Movie Characters
Film tourism is transforming popular movies and TV series into a full-fledged driver for travel: people visit specific cities and regions to see the same courtyards, waterfronts, train stations, and natural landscapes they recognize from the screen. In recent years, Russia has seen the emergence of specialized ‘film itineraries’ and ‘film maps’ that pinpoint filming locations, thematic tours, festivals, and urban events linked to people’s beloved characters and storylines. This serves as a promotional tool for these regions: cinema boosts awareness, helps shape a new image for a city, and can transform filming sites into key attractions around which tourist routes, services, and infrastructure are developed.
Moderator
Deputy Director of the Tourism Center, Center for Strategic Research Foundation; Vice President, National Union of the Hospitality Industry
12 June 2026 |
12:00 - 13:30
Moscow, VDNH, Pavilion 19 ATOM Museum,, Lecture Hall, 1st floor
Moderator
Director of Branches in the Central Federal District, Southern Federal District, and North Caucasus Federal District, HeadHunter
12 June 2026 |
14:00 - 15:30
Moscow, VDNH, Pavilion 19 ATOM Museum,, Conference Hall, -2nd floor
The Magic Pot: The Unique Flavours of National Gastrotourism
Russian culture is inextricably linked to the country’s gastronomy, and the rich culinary traditions of its various regions offer tourists a ‘delicious’ way to experience the country’s culture. A journey through Russia extends beyond merely visiting well-known landmarks; it also involves tasting local products and traditional national dishes. How can local restaurants, farms, and producers be integrated into gastronomic itineraries specifically designed for tourists? How can the regions preserve the authentic flavours of their cuisine while simultaneously ensuring a high level of service and comfort for guests? What promotional strategies could help transform gastronomic tourism in Russia into an exciting and popular travel destination?
Moderator
Author of the Federal Project "Gastronomic Map of Russia", Curator of the House of Russian Kitchens at VDNKh
12 June 2026 |
14:00 - 15:30
Moscow, VDNH, Pavilion 55 Roscongress,, Plenary Hall, 1st floor
12 June 2026 |
14:00 - 15:00
Moscow, VDNH, Pavilion 19 ATOM Museum,, Atomarium, 3rd floor
Science Museums as Anchor Tourism Attractions
Science museums and educational centres are turning into anchor attractions that drive tourist traffic within their regions. How are volcano museums, botanical gardens, university campuses, and technology hubs attracting travellers? What factors make a science museum or centre stand out as an anchor attraction that can generate regional tourism flows? How can scientific accuracy be effectively combined with interactivity and the entertainment component? What role do universities and scientific and educational centres play in developing science tourism? How do private science museums compete with public institutions and find models for sustainable growth? What support measures are needed to help create and promote regional science museum projects?
Moderator
Director General, ATOM Museum at VDNKh
Speaker
Director, N.A. Avrorin Polar-Alpine Botanical Garden-Institute – a separate division of the Federal Research Center "Kola Science Center" of the Russian Academy of Sciences
Rector, Innopolis University; Head of the Laboratory of Mathematical Foundations of Optimization, Moscow Institute of Physics and Technology (National Research University)
Acting Rector, Vitus Bering Kamchatka State University; Founder, Total Dictation Foundation
Volcanologist; Founder, Vulcanarium Museum
12 June 2026 |
14:00 - 15:30
Moscow, VDNH, Pavilion 19 ATOM Museum,, Lecture Hall, 1st floor
The ‘More Than a Trip’ Academy: Knowledge That Guides You toward an Amazing Future
12 June 2026 |
14:00 - 15:30
Moscow, VDNH, Pavilion 'Kosmos',, Conference Hall, 2nd floor
National tourism routes in Russia are turning into a gold standard for travel: they are ready-made, tested product chains that simultaneously promote specific regions and set a benchmark for quality across the entire market. These routes are built around a powerful idea and mission. They undergo a rigorous selection process based on how well people know them, how frequently they are used, and whether or not they are complete and comply with national service standards. Upon selection, they are granted federal status and receive promotional support – from established iconic routes like the Golden Ring and the Silver Ring to new thematic ones connecting historic cities. What boxes must a national tourism route check on its journey from initial concept to international recognition? How are a route’s brand and the narrative surrounding it crafted to ensure they resonate with and appeal to diverse target audiences? What criteria must regions and businesses meet to qualify for federal status and inclusion in the national showcase of tourism routes?
Moderator
Head, Tourism Development Centre
Speaker
Head of the Pskov Metropolitanate; ruling bishop
12 June 2026 |
15:00 - 16:15
Moscow, VDNH, Pavilion 19 ATOM Museum,, Atomarium, 3rd floor
The Tourism Code of Atomic Cities and Restricted Territories
Restricted-access territories and atomic cities have a unique cultural, historical, and technological heritage. How can their closed nature be transformed into an advantage? How can tourism be developed in cities with special access restrictions?
Moderator
Director General, ATOM Museum at VDNKh
Speaker
Head of the city of Glazov, Udmurt Republic
Head of the city of Sarov
12 June 2026 |
16:00 - 17:30
Moscow, VDNH, Pavilion 55 Roscongress,, Plenary Hall, 1st floor
