Business Programme
10 June 2025 | 13:00–14:30 Moscow, VDNH, Pavilion 55, Plenary Hall

Best Practices in Tourism from the Experience Ecosystem

The development of domestic tourism is a priority in the country’s long-term strategy that can be accomplished through the introduction of best practices and business models, taking into account current trends and the evolution of consumer demand. All entities involved in the tourism market interact with each other in one way or another: they compete, cooperate, and unite in industry associations, thereby creating a common space of opportunities for travel around Russia. What strategies help resorts adapt to seasonal changes in demand? What approaches are most effective for managing sites with a unique history or natural value? What examples of successful event projects can be scaled to other regions? How can we create unique experiences that tourists will remember and make them keep coming back?

Moderator

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Kladieva Viktoriya Head of PR-direction, Mantera Group

Panellist

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Anfinogenov Dmitriy Deputy General Director for Development and Projects, Mantera Group
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Volkov Aleksey President, National Hospitality Industry Union
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Kushnirenko Elina Head of Promotion and Development, Mantera Group
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Poritskaya Natalya Head, Operational and Strategic Marketing Department, Mantera Group
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Uhanova Yana Deputy General Manager for the development of the hotel sector, Mantera Group

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